Who are we?
The legal stuff
We will at all times only collect and process your personal information in accordance with the Data Protection Act 1998, the Privacy and Electronic Communications (EC Directive) Regulations 2003 and any other applicable data protection legislation.
What information do we collect and how do we collect it?
We may collect, store and use certain personal information that you disclose to us when you:
a) register with the loyalty card programme;
b) use your loyalty card, in whatever form, when you buy products or services at HMV or other participating retailers (if any) (e.g. in-store, online, by phone) or take part in promotions, competitions, customer surveys and questionnaires;
c) contact us in writing or by phone.
The information that we may collect from you includes your registration details such as your name, address, telephone, email and mobile contact details, information about the use of your loyalty card and purchases, your credit or debit card details and other information that you give us.
We may also collect details of your computer's internet protocol address, which is automatically collected by our web server.
Finally, we may receive information about you from third parties (such as credit reference agencies) who are legally entitled to disclose that information.
How do we use your information?
By using the Website or participating in the loyalty card programme, you agree that your information may be used by us and by carefully selected third parties chosen by us for any of the following purposes:
a) to manage and improve the loyalty card programme;
b) to provide you with a personalised browsing experience when using the Website;
c) to fulfil any contractual agreements between you and us;
d) when we have your consent, to send you details (including by post, phone, fax, email or SMS) of other products and services (including those of participating retailers or third parties) which we think may interest you or to conduct market research;
e) to manage and operate any account that you hold with us;
f) to understand your shopping behaviour in order to develop and improve our products and services;
g) to check and verify your identity and prevent and detect crime; and
h) to comply with legal and regulatory requirements.
Disclosing your information
We will share your information with HMV Retail Limited and its group companies, and with participating retailers and with service providers to the loyalty card programme and participating retailers who may use your details to help us manage and administer the loyalty card programme.
We may, however, share aggregated data with third parties in order to develop and enhance the loyalty card programme. This is statistical data which will not include information that could identify any individual.
We may also release account information where we believe in good faith that this release is reasonably necessary to comply with the law.
We (or third parties acting on our behalf) may store or process information that we collect about you in countries outside the European Economic Area, which may have lower standards of data protection.
Security of your information
We follow strict technical and organisation security procedures in the storage and disclosure of information, which you have given us. This is to prevent the loss, unauthorised access or unlawful processing of your personal information. We keep your information confidential and store it on a secure server which is password protected and hidden behind a firewall from the outside world.
However, whilst we have used our best efforts to ensure the security of your data, please be aware that we cannot guarantee the security of information transmitted over the Internet.
Marketing and research
With your consent, we may contact you:
with offers and information about our products or services
with offers and information about participating retailers' products or services
for customer research e.g. to help improve our services
You may indicate your consent to the above when joining the loyalty card programme on our Website by ticking boxes indicating your consent.
You may opt-out from receiving marketing communications at any time by:
following the opt-out instructions contained in the communications that we send you, such as clicking on the "unsubscribe" link on any email newsletter that we send to you;
changing your marketing preferences when logging into your account online; or
emailing us at the email address below.
What are your rights?
You have the right to contact us by writing to us at the below address in order to find out what information we hold about you (please note that a £10 fee will be payable) or to access, cancel or correct any information that we hold about you.
Pure HMV Loyalty Limited,
363 Oxford Street,
If you have any questions about how we collect, store and use your information, you may contact us by sending an email to firstname.lastname@example.org.