• Convert your points into money off in-store: or use them to enter competitions
  • Get priority access to in-store events: As well as cool money can't buy stuff like signed CDs and DVDs

Privacy Policy

Pure HMV Privacy Policy

Pure HMV respects your right to privacy. This Privacy Policy sets out details of the information that we may collect from you and how we may use that information.

This Privacy Policy should be read alongside, and in addition to, our website terms of use and our Rewards Club Terms and Conditions, which relate to our loyalty card programme.

Please read this Privacy Policy carefully - by using this website (the "Website") or participating in the Pure HMV loyalty card programme, you agree to its terms (including as amended from time to time).

If, for any reason, you do not agree to the terms of this Privacy Policy, please stop using the Website and/or loyalty card immediately.

Who are we?

In this Privacy Policy, references to "we" or "us" are to Pure HMV Loyalty Limited, a company incorporated in England and Wales (registered number 8384690) whose registered office is at 7 Brighouse Business Village, Brighouse Road, Middlesbrough, Cleveland TS2 1RT.

The legal stuff

We will at all times only collect and process your personal information in accordance with the Data Protection Act 1998, the Privacy and Electronic Communications (EC Directive) Regulations 2003 and any other applicable data protection legislation.

What information do we collect and how do we collect it?

We may collect, store and use certain personal information that you disclose to us when you:

a)     register with the loyalty card programme;

b)    use your loyalty card, in whatever form, when you buy products or services at HMV or other participating retailers (if any) (e.g. in-store, online, by phone) or take part in promotions, competitions, customer surveys and questionnaires;

c)     contact us in writing or by phone.

The information that we may collect from you includes your registration details such as your name, address, telephone, email and mobile contact details, information about the use of your loyalty card and purchases, your credit or debit card details and other information that you give us.

We may also collect details of your computer's internet protocol address, which is automatically collected by our web server.

Finally, we may receive information about you from third parties (such as credit reference agencies) who are legally entitled to disclose that information.

How do we use your information?

By using the Website or participating in the loyalty card programme, you agree that your information may be used by us and by carefully selected third parties chosen by us for any of the following purposes:

a)     to manage and improve the loyalty card programme;

b)    to provide you with a personalised browsing experience when using the Website;

c)     to fulfil any contractual agreements between you and us;

d)    when we have your consent, to send you details (including by post, phone, fax, email or SMS) of other products and services (including those of participating retailers or third parties) which we think may interest you or to conduct market research;

e)     to manage and operate any account that you hold with us; 

f)     to understand your shopping behaviour in order to develop and improve our products and services;

g)    to check and verify your identity and prevent and detect crime; and

h)     to comply with legal and regulatory requirements.

Disclosing your information

We will share your information with HMV Retail Limited and its group companies, and with participating retailers and with service providers to the loyalty card programme and participating retailers who may use your details to help us manage and administer the loyalty card programme.

We use your information only as set out in this Privacy Policy and will not sell, rent or pass your information on to others for marketing purposes without your express consent (see section entitled Marketing and research below).

We may, however, share aggregated data with third parties in order to develop and enhance the loyalty card programme. This is statistical data which will not include information that could identify any individual.

We may also release account information where we believe in good faith that this release is reasonably necessary to comply with the law.

We may also disclose your information to third parties in connection with the sale, transfer or disposal of our business, provided that they continue to use your information substantially in accordance with the terms of this Privacy Policy.

International Transfers

We (or third parties acting on our behalf) may store or process information that we collect about you in countries outside the European Economic Area, which may have lower standards of data protection.

Security of your information

We follow strict technical and organisation security procedures in the storage and disclosure of information, which you have given us. This is to prevent the loss, unauthorised access or unlawful processing of your personal information. We keep your information confidential and store it on a secure server which is password protected and hidden behind a firewall from the outside world.

However, whilst we have used our best efforts to ensure the security of your data, please be aware that we cannot guarantee the security of information transmitted over the Internet.

Marketing and research

With your consent, we may contact you:

  • with offers and information about our products or services
  • with offers and information about participating retailers' products or services
  • for customer research e.g. to help improve our services

You may indicate your consent to the above when joining the loyalty card programme on our Website by ticking boxes indicating your consent.

You may opt-out from receiving marketing communications at any time by:

  • following the opt-out instructions contained in the communications that we send you, such as clicking on the "unsubscribe" link on any email newsletter that we send to you;
  • changing your marketing preferences when logging into your account online; or
  • emailing us at the email address below.

What are your rights?

You have the right to contact us by writing to us at the below address in order to find out what information we hold about you (please note that a £10 fee will be payable) or to access, cancel or correct any information that we hold about you.

Pure HMV Loyalty Limited,

363 Oxford Street,




The Website uses cookies. For more information about cookies and how we use them, please read our Cookie Policy.

Changes to this Privacy Policy

We may update or amend this Privacy Policy from time to time to comply with law or to meet our changing business requirements without notice to you. Any updates or amendments will be posted on the Website. By continuing to use the Website or participating in the loyalty card programme, you agree to be bound by the terms of these updates and amendments.

Contact us

If you have any questions about how we collect, store and use your information, you may contact us by sending an email to customer.service@purehmv.com.

This Privacy Policy was last updated on 31 October 2013.