• Convert your points into money off in-store: or use them to enter prize draws
  • Get priority access to in-store events: As well as cool money can't buy stuff like signed CDs and DVDs

Can I exchange points for a voucher or store discount?

You can redeem ‘store discount’, which can be used in our UK stores only. To purchase store discount first sign into purehmv.com. Once logged in, place your cursor over the 'spend points' option. This will then display a drop down menu. Click on "store discount" from the options available. From here you can select the correct amount of store discount you wish to redeem:

30,000 points = £5.00

55,000 = £10.00

100,000 = £20.00


150,000 = £50.00

Click on “details” for your desired amount, and after entering the correct quantity you wish to redeem, “add to basket ”. Select “checkout” to proceed, review and confirm your order. Once completed your order status will say “dispatched” which confirms that the store discount has been directly added to your purehmv card.

Please note that the value of a purehmv store discount must be spent in one transaction and cannot be part spent (for example, if you wish to spend £2.50 in store, you cannot use a redeemed £5.00 store discount as it will not be triggered at the till).

You will not be sent a physical voucher through the post or by e-mail; instead, your purchased store discount will be transferred onto your purehmv card, ready for the next time you shop within an hmv store. The hmv colleague will give you the choice of whether to use your purehmv store discount at the point of purchase.

Your store discount is valid for six months once obtained and can only be used in our UK stores; the voucher cannot be used at store.hmv.com. Please ensure that you read the terms and conditions regarding its purchase and usage as there are a few limitations in terms of spending the discount.